Who it’s for
This course is for service designers and change-makers who want to expand their level of influence in organisations and learn how to effectively get buy-in for service design and lead their stakeholders to deliver good services.
What you’ll learn
Understand how to identify and balance the motivations of your organisation and stakeholders with user needs
How to build consensus and buy-in for service design at all levels of an organisation
Navigate power and governance structures
How to manage difficult relationships and learn when and how to push back
Create a clear scope for your work and communicate it effectively
Course modules
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Understand the reasons why organisations struggle to be user focused and identify the blockers and barriers to user-centred design in your organisation
Learn to define ‘services’ and how to mitigate the confusion or conflict of moving to a service-led way of thinking in your organisation
Understand the challenge of helping our organisation to see, understand and deliver services as your users see them
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Learn how to identify the task you've been given by your organisation and how this might differ from what’s actually needed
Learn how and when to safely challenge your brief using techniques from hypothesis-driven design to setting criteria for success
Learn to prioritise and sign off outcomes at the start of a piece of work
Create a clear set of prioritised outcomes for your work to agree with your stakeholders
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Understanding the importance of relationships to getting service design to scale in your organisation
Understand the needs of your stakeholders and how to tailor your work so that they feel confident in what you’re doing
Learn how to map your stakeholders and use this to shape the direction of your work
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Identify the difficult decisions that might need to be made in your service
Understand who can make decisions, and how and when those decisions get made
Learn about the different decision making models organisations use and how this affects the way you need to work
Identify the right forums and processes for the types of decisions you need to make in your service
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Understand the tools and techniques that will enable you to get buy-in with your stakeholders in the short, medium, and long term
Identify the right communication channels and tools to engage your stakeholders
Learn how to communicate in a language that will resonate with your stakeholders - in money, risk, or outcomes
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Understand and map the dangers to maintaining continued buy-in for you work
Learn how to create a governance framework that will maintain stakeholder engagement over time
Create a compelling comms plan and learn how to build ground-up momentum for your work
Learn to manage and communicate risk, blockers, and barriers to your stakeholders
Creating a long term plan for change where buy-in changes or is removed
Techniques to rescue buy-in and manage work where you can't get buy-in
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Understand your role in long term change
Learn when and how to let go, re-focus your efforts or purpose in difficult situations
Learn how to personally challenge situations
Identify where and you can find safety in your work
Public dates
Live public courses are available twice a year
Want to train your whole team?
We’ve helped 100s of organisations develop the service skills they need to deal with toughest environments. Whatever your challenge, we’re here to help your team fulfil their potential