Empower your senior leadership team to advocate for the value of user centred design and understand what it takes to make and deliver good services

The course

Create a truly user-centric senior leadership team that will enable good services to thrive in this half day live course.


This course is only available privately. If you’re interested in training your leadership team, get in touch

What you’ll learn

  • Understand the importance of services in delivering commercial and policy outcomes

  • Understand the importance and value of service design in cost effective service delivery

  • How to scale the delivery of service design in your organisation

  • How to lead a user-centered agile organisation

  • How to empower teams to deliver more

  • Understand how a service led organisation operates, and identify the barriers and blockers to good service delivery within your organisation

Who this course is for

This course is designed for executive and senior leaders looking to understand what is needed to enable the design and delivery of good services that meet user needs and reflect on their role in this

This course is suitable for:

  • Leadership teams interested in improving the services they deliver and gain a thorough understanding of services and service design

  • Strategic, digital or operational leaders embarking on digital or service transformation looking to understand what it takes to lead this journey well

  • Organisations seeking to reshape the way their leadership supports and enables good services to thrive


Your trainer

Lou Downe is the author of Good Services, the bestselling book on how to design services that work and the founding director of the School of Good Services. They are the former Director of Design for the UK Government where they founded the discipline of service design, growing a 2000 strong team of designers into one of the largest, and most influential design teams in the UK - winning a Designs of the Year award and a D&AD lifetime achievement award.

Read more about our team here

  • “I really enjoyed this masterclass. Lou did an amazing job to fit so much in. We covered in real depth what service design is, why it matters, and the principles of Good Services drawn from Lou's real world experience.”

    The Pensions Regulator

Course content

  • Understand the importance of taking a user-centred approach and investing in service design to deliver successful organisational outcomes 

    Understand the changes this way of working brings to how your organisation can operate

  • Understand the maturity levels of organising around services and what good looks like across areas like collaboration, standards and being data-led

  • Review the barriers and blockers to good service delivery within your organisation and identify key areas for strategic change to improve user outcomes, cost or risk

  • Understand the role of leadership in empowering your organisation to deliver better services. 

    Learn how to create more effective ways of working, ideal operating structures, service-led leadership practices and encouraging collaboration across silos

How it works

All classes are delivered live and online in small interactive classes. Course participants have the opportunity to work on a service or case study of their own so learnings can be put into action immediately

This course is 8 hours in total and each module is made up a mixture of teaching from your trainer, individual work and group discussions

There are are regular breaks throughout the day and lunch is a 30 minute break in the middle of the day

Our course takes place on Zoom in English with live captioning enabled with Zoom’s speech to text auto-translation in the full range of languages supported by Zoom

The slides are available in advance for pre-reading

Courses are not recorded as we want to ensure people feel comfortable to share their case studies in the joint sessions. We do not allow AI meeting note takers as we we wish to protect the privacy of information shared by course participants 


What you get

A four hour live course with Lou Downe, author of Good Services, including access to a members area including the tutorial slides and course worksheet. Alongside this you will get:

  • Access to our Good Services discord community

  • A 10% shop discount on products

  • A certificate of completion

Want to train your whole team?

This course is only available for private booking, providing space and time to focus on your organisation. If you’d like to talk about a bespoke or private course, get in touch