About your trainer

Lou Downe is the author of Good Services, the bestselling book on how to design services that work and the founding director of the School of Good Services. They are the former Director of Design for the UK Government where they founded the discipline of service design, growing a 2000 strong team of designers into one of the largest, and most influential design teams in the UK - winning a Designs of the Year award and a D&AD lifetime achievement award

Before this Lou’s career spanned big cultural organisations, telcos, banks and most of the regulated industries you can think of where they developed an expertise for developing services under challenging conditions. They are a hugely experienced and engaging coach and speaker and deliver the majority of courses and coaching here at the school

What you get 

• A one day live course with Lou Downe, author of Good Services

• Access to a members area including the tutorial slides and course worksheet

• Access to our Good Services discord community

• A 10% shop discount on products

• A certificate of completion

How it works 

This course runs from 09:00 MST - 17:00 MT (BST-7) There are regular breaks throughout the day and one 30 minuite break for lunch in the middle of the day. All classes are delivered live and online in small classes that are a mix of taught tuition, individual exercises, and group discussion

Our course takes place online on Zoom in English. The slides are available in advance and we enable automated live captioning on every course with Zoom’s speech to text auto-translation in the full range of languages supported by Zoom. Courses are not recorded as we want to ensure people feel comfortable to share their case studies in the joint sessions. We do not allow AI meeting note takers as we we wish to protect the privacy of information shared by course participants

Cost and Payment

A small number of Early Bird tickets are available before at £395 excluding VAT. Standard tickets are £430 excluding VAT. 

VAT is chargeable only to participants in the United Kingdom

We offer discounts to organisations who are volunteer-led or facing financial difficulty, and to students, people under 21, or those facing financial challenges or systematic discrimination. You can read more about our discounts here.

If you’d like to pay by invoice, please get in touch

Cancellations and refunds

Bookings are refundable up to 7 days before the date of the event, minus a small card processing fee. If you cant make your booking we’ll make every effort to move you to a date that’s suitable. In the unlikely event that we need to cancel an event you will be notified and you will be offered either a refund or another course date

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